ABOUT US

At DataThinkLab we are dedicated to helping your business grow and innovate with data-driven solutions.

How We Work

  • We apply a design thinking approach to solving your data business challenges and unlocking important insights.

  • Our Ethical Board diligently verifies every piece of information and raises ethical concerns beyond mere verification. This includes issues related to data privacy, informed consent (GDPR), and potential biases.

  • Our deliverables focus on providing you with creative solutions that include concise reporting, elegant dashboards, and clear action items to help you grow.

Our Process

  • UNDERSTAND YOUR GOALS

    We begin with defining what you want to achieve and how we can work alongside you.

    Consider us your strategic partner, helping you to refine your internal data for improved insights, personalised guest experiences, and increased revenue.

  • RESEARCH & CONDUCT DATA AUDIT

    We operate with an internal expertise and a wide network of data experts to ensure full data stack process from audition to delivery.

    Our talented creatives transform complex data into visually captivating and concise reports, infographics, charts and interactive dashboards. These help communicate our findings in a way that resonates with your audience, not just with you.

  • CREATE SOLUTIONS

    After our in-depth data analysis that uncovers hidden insight. We work with you to propose and design tailored solutions that capitalise on the connectivity of your existing tech infrastructure, promoting guest personalisation and equipping both strategic and operational teams with the data they need at their fingertips

Our Team

Our agency focuses on unlocking the potential of hotel data to drive growth and innovation with a human centric approach.

Our team has expertise in data verification, cultural psychology, data design, ethical board, data engineering, and data analysis that enables us to develop the best strategy for your business.

Our Founder

Melanie Rozencwajg

With a background in creative technology and social science, Melanie embarked on her exploration of archives as data transformation in the digital age during her master's degree at the Royal College of Art a decade ago. This research led to the creation of two companies that seamlessly blend tech, design, and social sciences, with operations in 125 countries, where she delved deeper into the vast potential of data.

In 2021, she was honoured with the prestigious "Women in Culture" prize for her contributions to tech and innovation.

In 2023, she founded Data Think Lab, which includes a talented pool of data experts from around the globe, an ethical board and cultural psychologists.